Consumers are footing the bill for something we didn’t ask for, despite record earnings.
The price hikes are “basic economics,” says Tim Derdenger, associate professor of marketing and strategy at Carnegie Mellon University’s Tepper School of Business. As the tech industry has raced to win the AI war, “the price of RAM has skyrocketed because the memory manufacturers have reallocated their production lines to produce new HBM memory for AI data centers and away from consumer DDR5.”
But this isn’t some fluke, or temporary supply chain problem. Companies are choosing data center clients over ordinary buyers because “the same chip earns far more inside an AI server than inside a consumer device,” according to Srikanth Jagabathula, professor of technology, operations, and statistics at the NYU Stern School of Business.
Companies like OpenAI, Google, and Microsoft have thrown around unprecedented amounts of money, outbidding companies like Apple for RAM and storage, creating what even Sam Altman has admitted is a bubble . This imbalance has led to record earnings for companies like Micron , which manufactures memory chips.
But Apple has posted record earnings for at least four quarters in a row , and its margins on hardware sales are much higher than the industry standard. Its markups are estimated to be between 30 and 40 percent , depending on the product. TechInsights and The Wall Street Journal estimate that it’s even higher on the iPhone 17 Pro, perhaps as much as 47 percent .